This article has been adapted from: https://www.innovationintextiles.com/smart-textiles-nanotechnology/pandemic-boost-for-cosmetotextiles/
A new report from a leading textiles publisher says cosmetotextiles will benefit from changes in consumer behaviour brought about by the pandemic.
Innovation is key, and much investigation is being conducted into the development of active substances and high-performance microcapsules derived from natural formulations rather than synthetic formulations.
Innovation in Textiles
United Kingdom
Widespread changes in daily routines brought about by the pandemic and government measures imposed to stem its spread – such as the wearing of face masks, social distancing and working from home – have led to an increased focus on beauty and wellness, especially among younger consumers.
They consider skin care and body care to be indispensable aspects of their overall wellbeing, and cosmetotextile products could have a significant role to play in achieving this.
Such smart fabrics provide a convenient method of applying cosmetic substances, fragrances and health promoting minerals to the skin. Consequently, cosmetotextiles are used in a vast range of products, including athleisure apparel, casual apparel, hosiery, and sportswear.
The range of cosmetotextile products available is broad, and includes products designed to slim the silhouette, moisturise the skin, reduce the appearance of cellulite, and promote a sense of well-being through the use of fragrances.
However, a number of factors prevent cosmetotextile products from enjoying the same success in generating sales as other product categories in the health, beauty and wellness market. Many consumers are confused as to where to purchase cosmetotextile products while others are unaware that the products even exist, as consumer awareness is raised by word of mouth and endorsements rather than by targeted advertising.